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The organization Blogging Buchstabenfolge

Business Blogging Alphabet – What Is It? I made this buchstabenfolge to show off what I think would be the benefits and best practices of corporate blog. Not all of such entries is going to apply to every individual blogging scenario, but they all connect with corporate operating a blog in general. So here you have these people, corporate operating a blog benefits and best practices… by A to Z.

Trusted Accountability is true of corporate writing a blog in two primary ways. With single-author blogs (such as CEO blogs), the author can motivate trust between readers by “owning” her or his commentary. Although companies also assume a specific level of answerability for all sites under their umbrella, in spite of disclosures to the on the contrary. So writing a blog accountability should be carefully thought of at the individual and company level.

Believable Used properly, a corporate blog or CEO blog can produce a company even more believable. And in the low-trust, post-Enron associated with corporate skepticism, a little believability goes a long way. Use your blog to tell a respectable story within a passionate approach.

Candid A common mistake in corporate blog is when organizations operate the blog since “website, part two, inch shoveling press announcements and other corporate and business literature on to the blog. To achieve the believability stated earlier, a corporate weblog must assume the candid, heartfelt words of the author. Sure, it will take courage to get this done (and most likely a set of company blogging guidelines), but your viewers will repay you by becoming supporters.

Direct Business blogs will be direct. You write your personal message, click the “Publish” button, and your words will be directly viewable across the Net. This cleans away intermediaries in the corporate communication chain. There are no journalists or publishers to put their particular spin in things. The message runs from the publisher directly to the group. Never again will your message end up being diluted or perhaps mis-aligned (unless you do that yourself).

Eager In my opinion, just enthusiastic blog writers should be in order to represent the corporation. Half-hearted commentary stands out like a purple elephant in the company blogosphere. This type of commentary really does more injury than very good, whether it comes from the CEO, the advertising chief, or Joe Worker. Enthusiasm comes across in blog posts — and it’s contagious.

Versatile One of the great things about blogs may be the versatility which they can be used. A corporate blog page, for example , can be used internally or externally. It can be a news channel, a customer-feedback forum, an educational application, or a mixture of these things.

Google-friendly And Yahoo-friendly, and MSN-friendly, etc . A corporate blog www.drccorporate.com may help you increase your search engine visibility in a number of ways. To begin with, a blog page gives you the to extend your website with new content material. If you blog daily for a year, get 365 fresh pages of topical articles (and 365 new items for people to look for through search engines). Sites are also even more “social” than websites, hence in time a well-written blog will get links from the other blogs. This kind of link worldwide recognition does magic for your that will.

Happening Seven times away of 12, a corporate weblog is more “happening” than the website equal. Blogs are much easier to renovation than a frequent website. When you replace a blog often with quality content, it is an active source that people tend to be inclined to revisit.

Interesting When you maintain your customers well informed on new releases, services or perhaps “behind the scenes” firm happenings, you increase the probability of future organization from individuals shoppers. Corporate blogs is a simple but effective way to keep persons informed.

Jargon-free Generally, company blogs are definitely not the place for the purpose of corporate speak. At least, not a customer-facing corporate blog page. Save that language to your annual report. Business weblogs evolved from on the net diaries, single-author sources of data and understanding. Much of this kind of plain-speak expectation carries to corporate websites, so the potential power of blogs for business usages lies inside the blog’s frankness, not the jargon.

Proficient Use your corporate blog to show viewers how informed you are on your subject matter. When your visitors see how much information you should share on a subject, they must recommend your website to others whom are interested in this issue. These are the kinds of visitors you want. Just remember, most of your readers will know as much regarding the subject as you do. So check your facts before posting.

Limitless Corporate weblogs can be configured in limitless ways to provide endless jobs. They can stand alone, be part of an online site, or participate a larger network of sites. Because the specialized aspects of a corporate blog will be limitless, also are the purposes of the blog.

Manageable Blogs reduce the technical part of net publishing so much that any individual can blog, regardless of all their web experience. Blogs are so manageable, in fact , that a large online presence built on blogging technology can be handled by a sole individual. In this manner, blogs are only an initial burden on the THIS department. Once a blog is usually setup, it is usually managed by author alone.

Non-invasive Business blogs “pull” readers for the message, instead of “push” the message for the reader. People can sign up to a blog in total privacy, simply by pulling the blog’s RSS feed into their feed reader. In this manner, corporate sites are noninvasive for visitors. The readers come to the weblog — the blog is certainly not thrust after them, just like other forms of corporate connection. As long as sites adhere to this kind of non-invasive, well intentioned approach, they will be held in larger esteem than other communication programs like email.

Operational Business blogs are definitely more than basic communications tools. With their versatility and simplicity, a corporate blog can hardware operational jobs. This might contain internal effort (like a great intranet) or perhaps outward instructions (like a great interactive Q&A forum). Blogs can be an lively part of the organization’s daily operations.

Purposeful The key into a good blogging and site-building experience is to have a reason. Sure, you may plunge right into corporate blogging and site-building and discover your goal as you go. That is definitely part of the charm. But your blog will be more powerful (and simpler to produce) when you have a writing a blog plan and purpose. It could be your running a blog purpose is to educate visitors on what are the results behind the scenes in your company. You want to improve your presence on the Web. Or simply the CEO wants to write about his strategies on the business to engender interaction. Fill out the blanks as necessary, just be sure you have a purpose at the rear of your blogging and site-building efforts.

Qualitative and Quantitative When company blogging is conducted well, they have both a quantitative and qualitative have an impact on. Because weblogs are easy to submit, they help you increase the number of content with your website. This increases the blog’s worth to viewers, as well as their visibility to search engines. If the content is usually useful and informative on your key projected audience, the blog contributes quality. A well-managed corporate blog can enhance your online presence by adding both equally quantity and quality.

Reusable Blog articles can be reused for a selection of purposes. For instance , if you develop on a post (or make several blog page posts), you can create article content that you can syndicate online. This will help you grow your web presence and more. This is one of many strategies I actually teach through my blogs guide stated at the end of the article. Another example of reusing weblog content — Seth Godin’s book Little Is the Fresh Big is simply a compilation of his blogs over the last several years.

Straightforward Alright, so this is definitely somewhat repetitive of? C’ for candid. But it has the worth saying again. The most popular of your corporate and CEO blogs reached their level of popularity by being straightforward. And here, I’m with reference to both the design and style and the content material of the business blog. Blogs that are “overly designed” don’t really seem like blogs by any means. They look just like corporate websites, which (I believe) removes some of their candidness and credibility. The same will also apply to blog content material. Blog listings that are simple and easy and honest will generate more trust, interaction and “buzz” among the list of blog’s readers than thinly-veiled corporate speak.

Thoughtful The best corporate blogs are thoughtful. I have a tendency mean considerate in the sense of “kind, ” although amazing advantages goes a long way on the Web. I am talking about thoughtful as in “full of thought. ” Blogs using a lot of “fluff” don’t fare well in the organization blogosphere. Therefore be sure you put some thought into your blog’s content material.

Usable Your corporate blog should be easy to navigate and read. In fact , any weblog should be simple to operate, or any website for that matter. World wide web readers and researches happen to be skilled in hopping right from site to site. They will don’t need much of a cause to pacte out on you, and they’ll do exactly that if your blog is hard to navigate. Review a list of one of the most widely read blogs around the Internet, and you’ll find they have something in common — all of them have straightforward designs with high amounts of usability.

Non-reflex You should blog page because you intend to, not mainly because you think you have to. If you start up a corporate weblog just because people say you should, it will shortage the honest enthusiasm that’s a hallmark of big blogs. (See? E’ for the purpose of enthusiasm over. )

Smart Your corporate blog is the perfect place to talk about your wisdom about your market. This will help you position your self as an authority inside your field, and also help create the trust that’s referred to under the notification? T’ above. Show people what you know about your market, but get it done in a conversational way. A “tip for the day” series is a major example of this kind of. It’s a smart way to share your wisdom, and it is the kind of issue others can link to if it is full of valuable content or advice.

Xstensible Okay, thus i cheated with this standard. But sites are undoubtedly extensible (and you try to come up with a good adjective beginning with? X’). Corporate and business blogs, business blogs, CEO blogs — any blog page — may grow because the company develops. You can add further authors, further sections, no matter what you need. And it doesn’t require and operate of the I just. T. gods to apply it. By design and style, blogging courses are meant to be extensible.

Your own If you ask me, anonymous blogs are not blogs in any way… just plain old websites. A company blog can easily have one author or a couple of authors, but it really should be somebody’s blog. It should be yours, or perhaps his and hers, or perhaps all of yours. Somebody should own it. Otherwise, nobody will trust what it has to state.

Zippy The definition of zippy is “lively and before long. ” These are generally great personality for a corporate blogs. Most people equate the word “corporate” with “dull. ” Show them normally. Inject your personality. Show them the passion you may have for your industry. That’s the just thing that may keep them returning.

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